5. How to Write a Business Book to Attract New Customers, Clients, or Natural-health Patients
—The Blog Series: Blog 5
Part 1: Develop Your Concept
4. Define Your Concept
When you initially planned your business, you wrote down your mission statement, the specific mission you envisioned for your future business coupled with the unique solutions you intended to provide to your customers or clients. Essentially, this mission statement would be the professional promise you would make to your customers and to yourself.
With it, you defined your concept for the business, including your brand.
This is the basic structure of a mission statement:
To use my ____________________ (knowledge/abilities)
to ____________________ (what you promise to do/your brand)
for ____________________ (describe your target customers)
so that ____________________ (how your target customers will benefit).
Now, using a similar structure, write down your mission statement for your book. In other words, define your concept:
Mission Statement for My Book
To use my __________________________________________
(specific knowledge or abilities)
to produce a book that will _____________________________
(what you promise to do; include wording to reflect your brand)
for ________________________________________________
(describe your target readers)
so that _____________________________________________.
(how your target readers will benefit)
Before you started reading this blog series, you already had an idea that you wanted to write a book about ___ (fill in the blank). You also knew who your target reader would be—your business prospects. Now that you’ve written out the details for yourself, including how your target readers will benefit from your book, you have provided yourself with an end goal to focus on every moment that you develop your book.
To be sure you achieve that end goal, I recommend keeping your mission statement for your book where you can see it while you write the manuscript.
In order to ensure enthusiastic word-of-mouth referrals and the readers’ advancement into your business funnel, how the reader will benefit from your book must remain your primary fixation. That’s so important, I’ll say it again: With every aspect of developing your book, work to benefit the reader.
If while developing your book you instead try to use your book to benefit your business, rather than focus primarily on how to benefit your reader, book sales will not result.
This point cannot be overemphasized.
Your goal is not to promote your business or products or services, at least not overtly. Your goal for the book is to deliver solutions to your reader, just as in business you deliver solutions to your customer, client, or patient.
Eventually you can insert subtle plugs for your business, and I’ll show you how. But your book’s main focus, especially during the first several chapters, must be to solve your readers’ problems and fulfill your readers’ needs.
You’ll see those two words more often than any other phrase in this blog series: the reader. Always concentrate on how your readers will benefit. The reader is your future customer and also your networking tool. Your book should be an information-rich gift to readers, one they will rave about.
The reader is the star.
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The content for this blog series is taken from my book Business Gold: How to Write a Book to Spotlight Your Expertise, Attract a Ton of New Customers, and Explode Your Profits!, available at Amazon.com. (The publisher, Business Book Productions, is now PogoFish Media, owned by the author of this article).