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12. How to Write a Business Book to Attract New Customers, Clients, or Natural-health Patients

—The Blog Series: Blog 12


Part 1: Develop Your Concept


6. Create Your Book Title

This is where manuscript development gets ultra exciting! Maybe you’ve already started brewing ideas for your book title. Since you have a book mission statement and table of contents in hand, you can now affix a title to the manuscript. Add a subtitle if needed.


Considerations? Foremost: The main title should describe your book’s content as clearly as possible.


If I’d titled my book simply Gold, potential readers would’ve had no idea if the book was about gold stock investments, designing gold jewelry, or a novel about the 1849 California Gold Rush. Few people would have bothered to pick it up off the store shelf. Online, potential readers search “how to write a business book.” Therefore, the title Business Gold: How to Write a Book to Spotlight Your Expertise, Attract a Ton of New Customers, and Explode Your Profits! tells a potential reader that this book will show them how to write a book to add serious profits to their businesses.


Also, your main title should:

· be memorable

· be easy to say (so that readers can easily refer the book to friends and associates)

· impact and excite the reader

· target your readers/prospects (the main title of my book is Business Gold—clearly it is written for business professionals)

· reflect your brand


With all those considerations, your muse might not kick out a title immediately. Perhaps not even until you’re about to publish the book. No worries. Having the title nailed down enables a writer to brainstorm chapter and section titles and ideas for graphics, but oftentimes chapter and section titles and ideas for graphics will inspire the book title.


Remember the competitor research you did? Let those book titles inspire ideas for yours. Of course, be sure your book title is distinctly unique.


Write down all of your ideas for possible book titles, even if they’re just single words or concepts. Feel free to ask your colleagues and trusted customers, clients, or patients for their opinions.


Creating the title is one of the hardest parts of producing a book, and one of the most important—remember, it’s the means you’ll use to first hook potential readers—but gradually the right title will come to you.


Now, pour yourself a caffeinated cup of instant energy, and brainstorm your book title.



Prefer to complete your manuscript draft in just one to two days? Work with award-winning author, book coach, and editor Tammy Barley for $795, and speak—not write—your entire manuscript draft in about 8 to 12 hours. Tammy provides personal, one-on-one book-creation assistance, from development of an initial idea to a top-of-the-line published book in your hands. Visit https://www.pogofishmedia.com/book-creation to learn more about Tammy’s Platinum Draft™ 2-Day Book-Creation Program, or simply Contact us.


The content for this blog series is taken from my book Business Gold: How to Write a Book to Spotlight Your Expertise, Attract a Ton of New Customers, and Explode Your Profits!, available at Amazon.com. (The publisher, Business Book Productions, is now PogoFish Media, owned by the author of this article).


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