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  • Writer's pictureTammy Barley

10. How to Write a Business Book to Attract New Customers, Clients, or Natural-health Patients

—The Blog Series: Blog 10

Part 1: Develop Your Concept

Revise Your Topics

So, you’ve defined your book’s concept with a mission statement, back-cover copy, and a one-line book summary (elevator pitch). You’ve also researched published books that have content and target readers similar to yours, and determined your book’s unique niche.

Now, revise the list of your book’s topics to reflect the new information your book will deliver that none of the books you researched has provided, and/or the distinctive angle you will use that those authors have not used. Remove unnecessary topics from your list and add any new topics to your list.

As you revise your topics, be sure to keep uppermost in your mind the needs of your target audience, the prospects for your business funnel. Make certain the topics will give your readers the solutions they need.

See you when you come back.

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The content for this blog series is taken from my book Business Gold: How to Write a Book to Spotlight Your Expertise, Attract a Ton of New Customers, and Explode Your Profits!, available at (The publisher, Business Book Productions, is now PogoFish Media, owned by the author of this article).

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